Vibe coding
VOC
Reviews
Claude Code

Cross-marketplace review collection and VOC

Dreame · 2026

Each country shops on a different marketplace, and no single scraper covers them all. Pick the tool per platform; end every path in VOC.

Company: Dreame
Marketplaces: Amazon Mexico · Trendyol Türkiye · Mercado Libre Brazil
Tools: Claude Code · Skill · Claude browser extension
Output: Positive / negative reviews · VOC report

01Context & challenge

Reviews are the most direct voice of the customer. But emerging markets each have their own leading marketplace: Amazon in Mexico, Trendyol in Türkiye, Mercado Libre in Brazil. Page structures and access limits differ, copying by hand is unrealistic, and no one tool handles them all.

The question: how do we collect reviews from every platform at the lowest cost, and turn them into usable conclusions?

02My role

I built a review collection flow for each of the three marketplaces:

Chose the right tool per platform: an existing Skill, a browser extension or a custom flow
Scraped, cleaned and analysed with Claude Code
Standardised the output so all of it rolls up into one VOC analysis

03Approach

Amazon Mexico: a Skill in bulk

A Skill pulls positive and negative reviews by ASIN for our and competitor SKUs, exported straight to a spreadsheet.

Trendyol Türkiye: browser extension

With no ready interface, the Claude browser extension drives the site and captures reviews and Q&A as snapshots (a Xiaomi pet air purifier as the example).

Mercado Libre Brazil: list to VOC

First the list of air purifiers on sale, then their reviews, then sentiment and VOC topic analysis, ending in a report.

04Outcome

Marketplaces: 3
Scraping methods: 3
VOC on one definition: 1

Reviews from all three markets can be collected on demand and roll up into one VOC. What it does for the business:

Selling-point order: the strengths and pain points users repeat decide what to lead with
Ad input: customers' own words feed keywords and ad copy