Zewei Zhu

朱泽伟

Taking good products to new markets.

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GTM, Emerging Markets @Dreame

I lead go-to-market for emerging markets (Middle East, Latin America) at Dreame Technology, across five categories from air purifiers to pool robots.
BA in Brand Management in Hamburg (ranked 1st of 31); MSc in International Trade, Strategy and Operations at Warwick.
I turn market insight into launches that connect product, pricing, channels and comms, so products sell from day one.

Impact

Shipped in Türkiye across four categories within six months: 10,000+units
From the same market, at a net margin above 20%: ¥40M+revenue
First three orders after launches in Mexico, the UAE and Türkiye: 2,000+units
Massagers taken from zero to first orders in the UAE and Israel: 4,600units
Inventory turnover across five categories under PSI planning: <3months
Creator videos for BENDA's European launch: 3M+views

Product planning: Built the annual roadmap for four categories with R&D, grounded in local competition and demand, covering every category × region × country × channel combination.
Market and competitor research: Delivered a full Türkiye market study with product, channel, marketing and pricing recommendations. The four categories shipped 10,000+ units in six months for ¥40M+ revenue at a 20%+ net margin. Built competitor battle cards so regional sales could answer customer objections.
Category management: Ran PSI for five categories, forecasting around Prime Day, Mother's Day and other peaks, and kept inventory turnover under three months.
Launches: Led multi-category launch events in Mexico, the UAE and Türkiye end to end. The first three orders shipped 2,000+ units for ¥8M+ revenue.
New category: Took massagers from zero to one in the region, landing first orders in the UAE and Israel for 4,600 units.